Welcome to the official Maurice Lacroix eBoutique. This site is the only officially authorized web store for authentic Maurice Lacroix product. No other site on the web is authorized to sell factory direct authentic Maurice Lacroix product. Product purchased through any other online store are not covered by the official Maurice Lacroix factory warranty.
Maurice Lacroix has set itself a clear objective: both through consistent preservation of the long tradition of the Swiss watchmaking art and meeting its standards, as well as creating, with its very own, innovative complications and movement developments, contemporary design and a heightened passion for detail and perfection, extraordinary timepieces.
Those who appreciate lasting value derived from the synergy of traditional watch- making, creative development work and the latest technology, as well as aficionados seeking the extraordinary know not to entrust valuable, irrecoverable time to just any timepiece but rather to a timepiece from Maurice Lacroix.
Even if Maurice Lacroix is a comparatively young watch brand, it already can look back on a remarkable series of innovative developments. Since the beginning of the 1990’s the brand has been concentrating on the development of attractive, surprising additional functions for mechanical watch models. Today, Maurice Lacroix has demonstrated its outstanding expertise primarily in the area of retrograde displays as well as chronographs and moon phase indications. This is instantiated not least by the ML 106 manufacture movement, an exclusive chronograph caliber, but above all by the Memoire 1: With the memory function, which found its initial application in this strictly limited chronograph, Maurice Lacroix has, in the year 2008, officially presented an entirely new Grande Complication. Since the end of October 2006, Maurice Lacroix has been producing also complex movement components for mechanical calibers in its own workshops near Saignelegier. By that, the brand has taken its place in the exclusive club of Swiss manufacture brands.